How to Choose a Logo for Your Business: Build Your Brand Image

When a business grows, there are many things to take care of. You, as an owner, might be engaged in several tasks that often overwhelm people. Of all those important investments that will be paying off in the future, choosing the right logo is pretty important. That is exactly where the importance of the top logo design company in India comes into play. With the help of Prettify Creative, the top logo designers in India, you can help your business stand out from the rest in many ways.

Choosing the Right Logo Depends On Your Approach to the Business

Being clear on what you want out of your business simplifies this task pretty much. If you are not sure about what you want here, reaching even the best logo design agency in India would not be of much help. This is why the first thing that you must do in the beginning is define the aspirations and visions regarding your business in the first place. If you own a firm selling luxury products, the logo should have smooth curves and soft colour tones. For those who have kick-started a disruptive startup, the logo should be forward-looking and bold. There are different types of logos with different elements based on the type of business you have started. The art and creativity of the best logo designers in India will benefit your business interests only if you are clear about what you want.

Understand the Different Types of Logos Prevalent Today

To make a good choice, you should first know about the types of logos that are prevalent today. Suppose you have started your business in Gurgaon, and even if you reach the most competent logo design agency in Gurgaon, it would not be of much help if you do not have a proper idea about different logo types. Here is a quick look at that to make things simple on your part.

• Emblems: An emblem is a type of logo where text is embodied inside a symbol or badge. Very often used by universities, sports teams, etc., this type of logo works best for those who want to portray authority, tradition, and prestige through their logos.
• Pictorial Marks: One of the most popular types of logos right now, these are graphic or icon-based logos containing only one element. The majority of the popular brands around the world have logos of this type. This type of logo works the best for those brands that want global recognition or simply consider no boundaries when it comes to targeting customers.
• Wordmarks: This is a simple yet highly effective form of logo. Many prominent brands around the world have chosen to stick with this design theme. These logos consist solely of the business name in some stylish font. Works best for those businesses with unique names that focus only on typography to make the brand memorable.
• Combination Marks: In combination marks, the best logo designers in Gurgaon merge symbols with text. There are many popular brands worldwide that have this type of logo. It is the best solution for all those businesses that want iconic imagery and brand recognition at the same time.
• Lettermarks: If your brand has a long and complicated name and you want letters to symbolise that, the letter marks format works best in this case. Here, a few letters are used that act as an abbreviated version of your brand’s full name. Such a small and simple arrangement ensures that the logo remains clean and readable while maintaining a professional look. The best part is that these logos work pretty well even when you scale them down the logos for your specific needs.
• Abstract Logos: This is one of the most popular types right now among the top logo designers in Delhi. Here, geometrical forms are used to convey an idea, a feeling, or a message. Among all the logo types, these are the most customizable options, and they also offer a striking and unique look to represent the diverse concepts.

Choose the Right Colour

Many businesses underestimate the importance of this, but it plays a crucial role. Any logo design company in Delhi will tell you about the decisive role that colour psychology plays in the overall brand journey. This is simply because colours evoke different emotions and they also influence perception. The use of the right colours is associated with effectively communicating brand values without using a word. Blue is for trust, red evokes urgency or energy, green suggests growth, black is used to establish authority, and many more.

When the top logo designers in Noida start with the strategic use of colours, it leads to instant recognition and deepens the emotional connection with the target customers. Failing to use the right colours as per the identity of your brand may confuse your potential customers and also dilute the overall brand impact. Especially if you have started a business that wants to target specific markets, you must ensure the use of cultural colours to target customers more accurately. In the modern world, colours have become a vital element for storytelling, and those who know it are benefiting tremendously.

Keep Scalability in Mind

No matter which type of logo you choose or the design theme that you follow, you must not forget about the scalability of the logo. As your business expands in the future, your logo will be used in several places. Right from small visiting cards to large posters, from tiny app icons to animated websites, and many other places. And the thing is, not all logos work so perfectly in every situation. This is the main reason why one must choose a logo design wisely.

A good logo is something that would be simple enough with minimal yet meaningful elements that define the business identity, irrespective of its size. The best logo design company in Delhi take proper care of this fact, and they always ensure the logos are clear yet highly meaningful.

Always Test Logos Before Using Them

Now that the logo has been designed based on your wish and scientific knowledge, you are still unaware of the way customers will perceive these logos. To know whether the logo resonates with the potential customers or not, some feedbacks need to be gathered and the logo should be tested among them. A/B testing is the best way to know about these things. Here, different versions of the logo are shown to different segments of the audience to know what they feel about the logo. Surveys and focus groups can also be of great help on your part in such scenarios.

There are other ways to do it as well. Things like testing the logos in black and white, against different backgrounds, in different scenarios, to know about the way logos will perform. You can very easily know about the way your logos will perform in the future based on accurate testing methods.

Get a Logo that Best Represents Your Vision and Brand Identity

With Prettify Creative, the top logo design company in India, you can very easily get the type of logo that your brand needs and the one that resonates with your target customers perfectly. In a market where brands are trying pretty hard to grab users’ attention, you may very easily outsmart them all with the help of the right logo.